Lake Country Manufacturing Launches Global Brand Ambassador Program at SEMA Show
Lake Country Manufacturing has launched a new Global Brand Ambassador program at SEMA Show 2019. After over four decades of making premium polishing pads and accessories, in 2018, Lake Country Manufacturing rolled out a new logo and brand identity and launched a new company, LC Power Tools. The new Global Brand Ambassador program is the next stage in further expanding the brand’s worldwide market share.
Kelly Harris, expert detailer and owner of KDS Keltec Ltd. and Yvan Lacroix, a well-respected car care expert and instructor, are the first two members of the Lake Country Manufacturing Global Brand Ambassador team. Harris will focus on the growing detailing business in Europe, while Lacroix will travel throughout the United States and Canada. Both will be on hand at the Lake Country Manufacturing / LC Power Tools booth (#50907) at SEMA Show 2019 in Las Vegas.
In addition to representing both of the Lake Country brands at trade shows and end-user focused events, the brand ambassadors will also participate in and host detailer training classes in their territories. They’ll also be key players in the company’s product development process, conducting real-world testing of designs and providing input on future concepts. Both have loyal fans of their own, and will continue to share product training videos and detailing tips through their existing social media channels and websites.
“I’m proud of our company’s well-earned reputation as a leader and innovator. Lake Country helped fuel the growth of the detailing industry, expanding and adapting our product lines to meet the evolving needs of the market,” states company President Jay Schneider. “Today, Lake Country Manufacturing products are sold in over 50 countries worldwide, and we’re also launching our first power tool, the LC Power Tools UDOS 51E. With their extensive industry experience, Kelly and Yvan are terrific additions to our existing team of professionals with a deep understanding of the detailing market.”
About Kelly Harris
Kelly Harris is the founder and president of KDS Keltec Ltd, based in Kent, England. Following a lifelong interest in painting and customizing vehicles, Kelly founded his own business in 2008 and has built a reputation for providing premium automotive detailing, painting and mechanical work. KDS Keltec now employs six technicians, and has detailed over 2,500 vehicles. Kelly is also an experienced teacher, and provides detailing training classes to both small and large groups worldwide.
About Yvan Lacroix
Yvan Lacroix has been involved in the car care industry for over 3 decades. His passion for efficiency and innovation has driven him to create new products, tools and techniques. His business acumen is backed by founding a successful franchise system in his home province of Quebec, Canada, to being VP of business development for a major chemical company. Yvan’s entrepreneurial and innovative spirit bring him teach the art of the business of detailing world wide.